How different font styles affect your brand’s message.
I want you to consider your brand fonts as an outfit for your message. Now, who is your audience, and what is their style? Just like we want to ensure we are dressed appropriately for every occasion, we want to choose the right font style, which refers to the specific design of a set of characters, for the feeling we are trying to convey. Each different font style has a vibe of its own. The viewer's eye will notice the font style before reading the message, and hopefully, they will read the words, too.
News flash, most people only skim - that's why it is so crucial to make your message visually appealing to the right audience. This understanding can give you confidence in your design choices
Serif Fonts: Fancy and Old-Timey
Serif fonts are taken very seriously. They look like they are wearing fancy hats and bows and are always accessorized with great details, earning immediate respect. Like an older ancestor, you treat them with the ultimate respect. When they speak, you listen! Some highly respectable brands that use Serif Fonts are Tiffany and Co. and Rolex, using these fonts to uphold the standards of true luxury and wealth. This insight into the impact of font styles on brand perception can be enlightening.
Sans-Serif Fonts: Simple and Modern
These fonts don't wear any fancy hats; they are sleek and modern, like a pencil skirt or a sharp side-swiped bang. Sans-serif fonts have a modern vibe that makes words easy to read and gives them a little more of a stylish edge. The best Sans-Serif logos that come to mind are Apple, Supreme, and Starbucks. These brands are a status symbol, and their bold Sans-Serif logos can stand on their own. Some luxury fashion brands have recently evolved from Serif font logos to San-serif, such as Gucci, Burberry, and Salvator Ferragamo.
Script Fonts: Curvy and Fancy
Script fonts can appear Elegant and classic or fun and playful. When we receive an invitation with a script font, we immediately think of a wedding, gala, or ceremony of some sort. On the other hand, a more fun and bubbly script is used for classics such as Barbie and Disney.
Campbell soup and only the real thing, Coca-Cola, are iconic staples in American culture, thanks to Andy Warhol's efforts to make us see logos as art.
Display Fonts: Big and Bold
These fonts are always big and bold, making your message stand out! Stick to signs, titles, and logos when using a display font. After all, your titles might be the only things your audience reads before forming an opinion of you.
Monospaced Fonts: Neat and Tidy
Monospace fonts are neat and tidy because they line up perfectly in a row, each letter having the same space between them. Because they are easy to read, you'll often find them used on Streetwear clothing brands as paragraph fonts.
So, now that you understand the role of each font style, what would be the best for your brand? Need help deciding? Schedule a consultation with us to get personalized advice.
