EAST MUSIC ROW RECORDS

EAST MUSIC ROW RECORDS is a recently established record label based in Nashville, Tennessee. The label aims to blend Music Row's musicianship, professionalism, and ingenuity with Nashville's indie rock and alt-country music. They approached me for help in creating a brand identity. The main objective was to develop a timeless and classic brand voice that would look good on merchandise. Because they cater to diverse genres, they did not want to limit themselves to a specific vibe. As a result, they decided to go with a black-and-white color scheme and an Art Nouveau-style font that is classic and would appeal to a broad audience.

Scope of work:

  • Brand Identity

  • Font choice

  • Color scheme

  • Logo design

  • Brand Collateral

“Working with Erica was an absolute blast. We’re a new record label in Nashville, and we’re looking for a logo to really establish our brand, and Erica nailed it. Couldn’t recommend enough!” - Johnny Gates