KRISTEN WOODS YOGA

Re-brand and Service Based Website Design

Kristen Woods is the owner of KWY. She has been arranging private yoga classes for years but recently decided to rebrand and update her website. To help her achieve her desired look and feel, Digital Planets Media assisted her in creating a new color scheme and brand identity. In the new branding, I incorporated pine trees to create a sense of bringing the outside environment indoors, mimicking the feeling of her ceiling-to-floor windows overlooking a pine tree forest in her studio. Additionally, I used a stark font that connects at the tops of the letters as a symbol of stability, balance, and unity.

Scope of Work:

  • Re-brand

  • Logo Design

  • Submark Design

  • LogoType

  • Typography Guide

  • Color Scheme

  • Squarespace Website

  • Online Scheduling


“I absolutely loved working with Erica! She made the whole process such a joy and her creative vision brought my website dreams to life. She was so attentive to my input and really listened to me as a client. I always felt like everything would be taken care of and it was! I couldn’t be happier, and I’ve gotten so many compliments on my new website and logo. I HIGHLY recommend Erica and Digital Planets Media!.”

-Kristen Woods