TENNESSEE FOR ALL
Tennessee for All, is a coalition of labor and faith organizations organizing to build a Tennessee that works for ALL, not just big corporations and the wealthy.
Tennessee for All approached me to create a brand identity for them. During our initial meeting, I could sense the business owners' passion, which reminded me of the hippie movement from the 1960s that fought for peace. I aimed to design something daring, freehand, and impactful. The color palette reflects a vintage style, and each hand holding up the state of Tennessee is different, signifying the diverse population. Their ultimate goals are better jobs, strong public schools, and ultimately, putting the people above profit.
Brand Identity
Color Choice
Hand drawn logo
Logo and Sub-logo design
Other branding collateral
Scope of work:
